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  • Writer's pictureIDEAL-MIGRATION

Staying alive is the priority

Updated: Jul 5, 2023


The Ideal campaign targeting prospective migrants from Senegal was concluded on July 30th, with NGOs, CSOs, the African diasporas and influencers based in Senegal to counter the narratives of smugglers.

A migrants stranded in the Sahara desert. Photo Ideal-M campaign

The campaign was led in French, English & Wolof ( the national language in Senegal), targeting a large number of migrants originating from West Africa.


A part form the 4-month long social media campaign on Facebook, Instagram, and online influencers, publications were displayed on billboard in 3 large cities in Senegal, radio programs were conducted and events were held in beaches in Dakar, in conversation with fishermen.


IDEAL-M project aimed to raise awareness about the dangers of irregular migration and misinformation about the journey to Europe and the opportunities for legal migration to Europe. It focused on Senegal as a country of origin.


The objectives are

  • To highlight the potentials for legal migration and to provide actual information for those people who might be interested in migrating, through mobilisation of diaspora communities already settled in Europe.

  • To develop a counter-narrative in a wider range of media through campaigning and use of digital media and local press.

In Senegal, local NGOs roamed beaches and sport events to diffuse the project. Four young Senegalese prominent influencers based in Senegal joined the campaign. Four dedicated social media pages were created to spread the word about the actual lives of migrants in Europe, away from the fake pictures spread by smugglers.


In Malta, the publicity materials was widely diffused, to sensitize our networks, raising the fact that staying alive matters, and even more relevant, is staying alive in a place of love and care, in a place where there is no need to show papers and to escape from the immigration officers.


You can make use of all the material produced to continue fighting against people smugglers. Staying alive in a place of love and care is the priority!


We appreciate the European Commission who funded the project up to 90%, and the MaltaGov and Inklużjoni up to 10%. #idealmigration #abettersenegal #idealmeu #Idealmsenegal




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